The average recruiter spends between 6 and 10 seconds scanning a CV before deciding whether to read it properly or move on. In that window, your CV either communicates competence and relevance — or it does not. Most CVs do not.
The frustrating part is that most CV problems are fixable. They are not about your experience or your qualifications — they are about how your experience and qualifications are presented. AI-powered CV review can identify those problems faster and more objectively than any human reviewer, because it has no social obligation to be kind.
What AI CV review actually does
A good AI CV review does not just check spelling and grammar. It evaluates your CV against the criteria that recruiters and hiring managers actually use: clarity of value proposition, strength of achievement statements, relevance to target roles, keyword optimisation for applicant tracking systems, and overall readability.
The result is a structured assessment that tells you not just what is wrong, but why it is wrong and what to do about it. That is fundamentally different from a friend reading your CV and saying 'looks good to me' — which is almost always useless feedback.
The 7 most common CV problems
1. Duties instead of achievements
The most common CV mistake is describing what your job involved rather than what you achieved. 'Responsible for managing the sales team' tells a recruiter nothing. 'Led a team of 8 sales representatives to achieve 127% of annual target, generating £2.4M in revenue' tells them everything they need to know.
Every bullet point in your experience section should answer the question: 'So what?' If you cannot quantify the impact, find a way to qualify it. 'Redesigned the onboarding process, reducing average time-to-productivity from 6 weeks to 3' is far stronger than 'Improved the onboarding process.'
2. Generic personal statements
'A motivated and results-driven professional with a passion for excellence' is on approximately 40% of all CVs. It communicates nothing. Your personal statement should tell a recruiter in two sentences who you are, what you specialise in, and what you are looking for. Specific beats generic every time.
3. Wrong length
For most professionals, a CV should be two pages. One page if you are a recent graduate. Three pages only if you have 20+ years of highly relevant experience. Longer is not more impressive — it is harder to read, and recruiters will not read it all.
4. Missing keywords
Most large employers use applicant tracking systems (ATS) that filter CVs before a human sees them. If your CV does not contain the keywords from the job description, it will be rejected automatically — regardless of how qualified you are. AI CV review can identify keyword gaps and suggest where to incorporate them naturally.
5. Poor formatting
Tables, text boxes, headers, and footers often break ATS parsing. Unusual fonts and complex layouts make CVs harder to read quickly. The safest format is a clean, single-column layout with standard section headings, consistent formatting, and plenty of white space.
6. Irrelevant information
Hobbies, interests, and personal information that are not relevant to the role take up space that could be used for achievements. Unless your hobby is directly relevant to the job (you are applying for a sports marketing role and you play competitive sport), leave it out.
7. No tailoring
Sending the same CV to every job is one of the most common and most costly mistakes in job searching. Every application should have a version of your CV that is specifically tailored to that role and that company — with relevant experience emphasised and irrelevant experience de-emphasised.
How to use AI to improve your CV
The most effective approach is to paste your CV into an AI tool and ask for a structured critique — not 'is this good?' but 'what are the specific weaknesses in this CV and how should I fix each one?' The more specific your question, the more useful the answer.
Then take the feedback seriously. The most common response to honest CV feedback is defensiveness — 'but I did do all those things' or 'but I thought that section was clear.' The question is not whether you did the things. The question is whether your CV communicates them effectively to someone who has never met you and has 6 seconds to decide.
Your CV is not a record of your career. It is a marketing document designed to get you an interview. Judge it by that standard.
Get a brutal, honest review of your CV right now. Paste it into Brutally.ai and receive a structured assessment covering achievement language, keyword gaps, formatting, and overall impact — with specific recommendations for every weakness identified.
Get your honest assessment now